This founder-led implementation plan is superseded by PRD 2.1. The current objective is paid merchant self-activation with support reserved for blockers.
Do not optimise for elegance. Optimise for paid proof.
The first 30 days are about learning what merchants will pay for, launching fast, watching staff use it,
and capturing proof that can sell the next merchant.
Goal2
Paid merchants launched in the first month.
Days 1-5
Day 1
Prepare the demo and list
Open the MVP in index.html.
Configure a realistic sample merchant.
Export the launch pack.
Prepare a 5-minute demo using the scanner, customer card, ReviewBoost, and consent ledger.
Add 40 qualified local merchants to PILOT_PIPELINE_TRACKER.csv.
Day 2
Start outreach
Send 20 Instagram or WhatsApp messages.
Send 20 emails.
Call or visit 10 businesses.
Book at least 2 demos.
Keep the pitch narrow: "48-hour digital stamp card and neutral review request setup."
Day 3
Run demos and close
Run demos.
Ask discovery questions before showing features.
Offer Founding Merchant pricing only if they can launch this week.
Close with payment and a launch date.
Day 4
Launch merchant one
Configure the first paid merchant.
Create QR signup and review links.
Write their reward terms.
Prepare counter poster text.
Train one owner or staff member.
Day 5
Observe and capture proof
Watch the first merchant use the staff scanner.
Fix only blockers.
Ask for a short owner quote about the setup experience.
Ask for two introductions.
Days 6-30
Days 6-10
Repeat the motion
Add 80 more leads.
Repeat outreach.
Turn first launch into a simple proof post.
Close merchant 2.
Launch merchant 2 within 48 hours.
Days 11-20
Narrow the niche
Pick one niche and stay there for 10 days.
Run 5 demos.
Close 1 to 2 more merchants.
Record the most common objections in SALES_PLAYBOOK.md.
Update demo copy based on real objections.
Days 21-30
Package the proof
Produce one case study.
Raise default price to Standard Launch Sprint for non-referral leads.
Ask every merchant for referrals.
Decide the next product build based only on paid merchant friction.
Daily Scoreboard
New leads addedDaily
Messages sentDaily
Calls or visits completedDaily
RepliesDaily
Demos bookedDaily
Demos completedDaily
Paid closesCash
Cash collectedCash
Merchants launchedDelivery
Kill List
Do not spend time on
Logo redesign.
Full backend rebuild before paid proof.
POS integrations before 10 paying merchants.
Complex dashboards before owners ask for specific numbers.